Senior Leader, Sell-Through Strategy & Channel Development

Apple

San Francisco, CA, USA · Oregon, USA · San Francisco Bay Area, CA, USA · Multiple locations

USD 221,500-333,100 / year + Equity

Posted on Jul 9, 2026

Imagine what you could do here. The people here at Apple don't just create products, they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This, in turn, enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our largest customers. This organization is devoted to rapidly growing the product categories that attach to and add value to Apple’s consumer our hero devices. We are looking for a Director to own sell-through strategy and channel development end to end across a broad range of businesses responsible for Xbn in annual revenue. As the business continues to scale, this work now warrants a dedicated leader with a multi-year mandate. This role brings global sell-through strategy and channel development together under one owner and gives it a long-term roadmap.

In this role, you will own the functional sell-through layer across Americas, EMEIA, and JAPAC for Apple-branded Accessories, AppleCare+, AirPods, and Beats by Dr. Dre. You will build a multi year roadmap that moves the organization beyond quarter-to-quarter execution. You will bring data to drive the decisions that matter most, shaping partner mix, placement, and promotional strategy across the channel. You will drive the modernization of our online channel, evolving how Worldwide Accessories sells through Apple.com and helping our retail partners strengthen their digital storefronts and the ways we go to market together. As the retail landscape continues to shift, you will expand our digital channel capabilities and keep Apple ahead of where the channel is heading. You will identify, evaluate, and develop channel partners globally, leading partnership negotiations and deal structuring and expanding our sell-through reach through strategic relationships. You will partner closely with regional BD leads to ensure a consistent global approach around the world, and you will bring internal stakeholders and external partners along through persuasive, well-reasoned communication.

12 to 15+ years of experience in sell-through strategy, channel development, or business development and partnerships, ideally in consumer technology or an adjacent category
Proven track record of building a GTM strategy from scratch and scaling it to success, without relying on existing playbooks or infrastructure
Demonstrated ability to balance quarterly execution with a multi-quarter strategic view, and to see around the corner as the market evolves
Experience managing senior-level relationships with external partners and influencing cross-functional teams through credibility rather than authority
Strong experience developing and presenting strategic concepts to senior leadership in a large-scale corporate environment
Proficiency developing robust financial and channel models
Resourcefulness and tenacity to push through obstacles and find creative paths to results in an ambiguous, fast-moving environment
A hands-on leader who leads by doing, builds trust through competence and reliability, and earns credibility quickly with a tenured team
Strong experience developing and presenting strategic concepts to senior leadership in a large-scale corporate environment
Proficiency developing robust financial and channel models
Resourcefulness and tenacity to push through obstacles and find creative paths to results in an ambiguous, fast-moving environment
A hands-on leader who leads by doing, builds trust through competence and reliability, and earns credibility quickly with a tenured team

Experience in the retail, telecommunications, or consumer electronics industries
Experience modernizing online or digital sales channels and partner storefronts
Experience leading or coordinating business development across multiple global regions
Experience in management or strategy consulting or a related field

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $221,500 and $333,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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