Marketing Enablement/Operations Program Manager
Apple
Marketing & Communications, Operations
Cupertino, CA, USA
Posted on Jul 12, 2025
The Apple Wallet Payments and Commerce Marketing Enablement & Operations team is seeking an expert Program Manager to lead, strategize, and implement marketing initiatives in close collaboration with Product, Marketing, and Engineering teams. This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings—within the Apple ecosystem and in partnership with external collaborators. As a key liaison with Marketing, the Program Manager will help bring initiatives to life through seamless execution, continuous optimization, and insightful performance analysis that informs future strategy. A strong emphasis is placed on driving impactful results while delivering an outstanding customer experience. Additionally, this position is responsible for enhancing process efficiency in marketing operations and campaign management to support scalable growth. Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization. Through the identification of process efficiencies, this role is responsible for concepting, designing and architecting technical solutions which are articulated through Product Requirement documents and Technical Specification upon which Engineering and partner technical teams can implement.