Digital Marketing Analyst

corporate_fareGoogleplaceVilnius, Vilnius City Municipality, Lithuania

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing or consulting.

Preferred qualifications:

• Experience in running measurement (including incrementality studies) and attribution projects with Google Ads account/campaign structures.
• Experience building and automating reporting dashboards and in SQL, databases, and database manipulation.
• Experience with analyzing datasets with the ability to convert them into insights and impactful sales pitches in order to drive business growth.
• Ability to manage fast-paced environments with effective time-management and prioritization skills.
• Ability to present to audiences of various levels and backgrounds.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an Analytical Consultant, you will find compelling insights within data and translate those insights into pitches. You will spend your time digging into datasets and lead together customer analytics/data science team different measurement, attribution, Marketing Mix modeling (MMM), and privacy projects and influence and drive thoughtful and well-informed decision with customers.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously focus on how customers think about their business and how Google can support growth. We help players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Drive customer growth though pitches by working in the sales team, utilizing analytical tools and methods, building trusted partnership with Analytics and Martech teams from customers side and co-operating measurement (including incrementality and MMM), attribution, and privacy projects.
• Influence thoughtful and well-informed decision making with business leaders within the organization.
• Build and maintain Looker Studio dashboards to automate insights delivery to customers.
• Analyze trends and data that are both internal and external to Google to extract valuable industry insights, contribute to and drive cross-functional projects directly impacting the business across various areas.
• Work with Google Analytics 4 or equivalent products.