DESCRIPTION

At Amazon's Customer Behavior Analytics (CBA), we're seeking a Principal Product Manager-Technical to lead our Marketing Measurement solutions during a period of dramatic expansion. Our mission is to revolutionize Amazon's marketing effectiveness through advanced ML and causal inference solutions that deliver actionable insights across the company's marketing ecosystem.

This strategic role offers the opportunity to:
- Drive decisions that influence multi-billion dollar investments across global marketplaces
- Shape high-level marketing and marketplace strategy through data-driven insights
- Partner directly with key business stakeholders to deliver measurable business impact
- Lead innovation in marketing measurement and optimization

The ideal candidate combines:
- Deep expertise in machine learning and large-scale data analytics
- Strong business acumen and ability to translate complex analysis into actionable strategy
- Excellence in stakeholder management and cross-functional collaboration
- Proven ability to navigate ambiguity while maintaining precision
- Skills to mentor and guide teams through technical and business challenges

You'll be empowered to:
- Pioneer new approaches in marketing measurement using ML/AI
- Define and solve critical business problems through advanced analytics
- Lead strategic initiatives that shape Amazon's marketing future
- Collaborate with a diverse, world-class team of scientists and analysts
- Contribute to the broader product community within CBA

Join us in transforming how Amazon understands and optimizes its marketing investments while working alongside some of the industry's brightest minds in customer behavior analytics.

Key job responsibilities
Business Impact & Stakeholder Management
- Partner with senior marketing and marketplace leaders to inform multi-billion dollar investment decisions
- Translate complex technical concepts into actionable business recommendations
- Build consensus across diverse stakeholder groups on measurement approaches and priorities
- Present findings and recommendations to executive leadership

Strategic Leadership & Vision
- Define and drive the technical vision for marketing measurement solutions across Amazon's global marketplace
- Identify and prioritize high-impact opportunities to improve marketing effectiveness through ML/AI innovations
- Develop multi-year roadmaps aligned with business goals and emerging technologies
- Lead strategic planning and resource allocation across multiple workstreams
- Ensure technical excellence in implementation of measurement methodologies

Team Leadership & Development
- Lead and mentor a team of data scientists, engineers, and analysts
- Foster a culture of innovation, learning, and scientific rigor
- Drive collaboration between technical teams and business stakeholders

Program Management & Execution
- Oversee implementation of measurement solutions across multiple marketing channels
- Establish metrics and KPIs to track program success
- Ensure delivery of high-quality insights and recommendations on schedule
- Manage dependencies across engineering, science, and business teams

Technical Excellence & Governance
- Define technical standards and methodologies for marketing measurement
- Ensure compliance with data privacy and governance requirements
- Drive continuous improvement in measurement accuracy and efficiency